Sales collateral: Proving your case with sales collateral

There can be plenty to say about an organisation and its offerings. The trick is knowing how much to say directly on the website, and how much to publish in different formats. Corporate and product brochures, white papers, case studies, videos, data sheets and more can all deliver the details as downloads or as handouts – without overwhelming the reader.

As an experienced copywriter and journalist, I can take the initiative in talking to people at every level within the business. And talk just as diplomatically with your partners and customers externally.

Putting people at ease, asking intelligent questions, and listening to the answers are all key to creating interesting, useful communications.

At the same time, I’ll make sure your collateral makes sense and is easy to read, however dense the detail. I’ll give it a flow that takes the reader from start to end and onto the next step.

And I’ll bring consistency and adherence to branding guidelines across all your sales projects.  

Wrightwell in action

A few examples of the ways I’ve helped clients create their sales collateral. Almost all stories are anonymous, thanks to non-disclosure agreements or being part of a larger agency team. The power of the story is still clear.

Customer references to support sales teams Customer references in tech

Occasional case studies featuring busy people Customer case studies

Refreshing and futureproofing a case study programme refreshing customer case study programme