copywriting

Is grammar a matter of class?

18th July 2009 | Posted in Editing

A contributor to the letters page of a UK national paper at the weekend wrote that he had offered his services as a proofreader to his local Member of Parliament after browsing the MP’s web site. The MP replied by suggesting that concern about grammar over content smacked of a continuation of class war. Now […]

Is your writing really selling your benefits?

| Posted in Web content

One of the most useful phrases I ever had directed at me when I was a graduate trainee in sales and marketing was “So what?”  Sounds a bit offensive, but actually it was great training for roles in both marketing (which I wanted to do) and sales (which the company wanted me to do). We […]