content creation
6 tips to get your contributed content accepted
25th June 2015 | Posted in Content creation
I’m the commissioning and content editor of a web site that’s all about information. We’re the place that a niche audience goes when they want advice, facts and support – often urgently. How we work with content providers We’ve clearly reached a tipping point in the past few months. There’s been a very noticeable rise […]
Why it’s good to ignore your own content rules – sometimes
3rd February 2015 | Posted in Content creation
As a content manager for web sites and blogs I get to both make decisions about what gets published and write some of that content myself. I’ve been in this writing business for a fair while now as a journalist and a copywriter. That means I have pretty strong views on how we should […]
Going with the flow – copywriting that gets your reader from start to finish
28th August 2014 | Posted in Web content
A quick five tips for you to help you write words that ease your readers through your content right through from the introduction to moving to the next step in the customer journey. 1. Tell a story. Story-telling for brands is high profile right now. But everything we write about our company and our products and […]
What do you call your storecupboard content?
25th February 2013 | Posted in Content creation
There’s no escaping content creation if you’re a formerly-known-as-copywriter. In the last few weeks I’ve become content director for www.whentheygetolder.co.uk, providing helpful tips and support for children of ageing parents and I’ve been involved in a pitch for a content programme for a technology company. In both cases, we’re aiming to deliver content on the […]
Marketing writing for small businesses
11th January 2012 | Posted in Small business
A talk for the Women in Business network Rather than spend 10 minutes talking about what I do for different clients, I thought I would run through some of the issues that I think about when I’m working with customers to create copy for them. These are things that you can think about in your […]
Is your content repeating on itself?
22nd February 2011 | Posted in Content creation
There’s a common mantra about content, exhorting recycle, repurpose, reuse. A lot of businesses are picking up on the recycle and reuse, but they’re ignoring the repurpose. It’s important. As ever, put yourself in your customer’s shoes. Suppose you’ve received a piece of direct mail (print or email) that interests you. You follow the call […]