Uncategorized

Is brand awareness always good for sales?

18th January 2010 | Posted in Uncategorized

In the UK we currently have two ad campaigns for insurance price comparison web sites that really stick in your mind. One has been winning plaudits for originality and humour, while the other has won the title of most irritating ad of last year. Both have achieved high brand awareness, so does it matter whether the campaigns […]

How do you spread your news?

5th January 2010 | Posted in Uncategorized

Once upon a time a press release was printed, stapled together, and mailed out to all and sundry in the hope it could be included in a magazine’s news pages. As an editor, I would receive tens if not hundreds of these releases a day. As we were a small publication, we didn’t have the […]