copywriting

ChatGTP – am I bothered?

26th January 2023 | Posted in copywriting

First, I must confess, I did try to log into ChatGTP to try it out for myself, but it was over capacity, which seems to be an experience of many. I am therefore relying on the opinion of others when I say there is some fear that artificial intelligence is about to wrest copywriting from […]

Gender and pronouns in copywriting

19th October 2021 | Posted in copywriting

How do we as copywriters deal with the whirlwind of debate about how to address gender in our work? It’s clearly an issue that is taxing marketing minds in some quarters, judging by the sign-up forms I’ve encountered recently. Take the one I filled in last week to access a webinar that had absolutely nothing […]

How do you achieve authentic copywriting?

9th August 2021 | Posted in copywriting

Without some empathy for your readership, the words you share will really struggle to achieve your goals. So how to you find the right way to deliver your message to your intended audience? Understand the audience Defining the target audience is a first priority. A good way to do this is to create profiles of […]

How much does market knowledge matter when you’re hiring a copywriter?

2nd September 2020 | Posted in copywriting

As a marketer, do you feel you can only hire freelance copywriters who understand your industry inside out? Or do you believe that approach, experience and willingness to learn are more important skills? It’s perfectly understandable that you may feel you need a writer with a thorough background in your specialised business. But there are […]

Copywriting for marketing in a Covid-19 world

11th June 2020 | Posted in copywriting

In the UK we’re just emerging from lockdown after the first wave of coronavirus prompted the government to urge us to stay at home if possible, and social distance while we were out and about. This has had a profound effect on every aspect of business and community. Organisations of every size have suspended marketing […]