Why written words matter

12th October 2011 | Posted in Content creation

If you can’t be there in person, then your written words have to make the sale for you.

The words in your ads and mailshots must grab attention.

Your web words should encourage visitors to read on and buy.

Your brochures, case studies, data sheets and more need to prove that you can answer your customer’s needs, and why you can do that better than anyone else.

Your newsletters, magazines and newsletters will keep your name in front of your customers and help to develop a trusting relationship.

Your internal communications can bring a sense of unity and loyalty to disparate colleagues with clear and useful information.

Words are invaluable. As a copywriter and marketing writer and editor for over 20 years, I can help make your words work.